If you're going to continue to generate leads in the near future, you are going to have to reach prospects on their preferred turf. The days of cold calls, spam emails and "buy my shit" posts on facebook are gone or at least fading fast. While everyone else is trying to figure out what to do, I've mastered the fine art of "money getting" despite the changing customer climate.
The marketplace is forever metamorphasising. Yet, most people get caught up in their own world and not the world around them. After a while you look up and you're behind the times. The customer today is not the same customer from two years ago. Social media has changed how you present and offer and sales pitch. The internet has made the average customer paranoid of the proverbial sales pitch. If you're gonna sell to the modern prospect, you better get on their level, because they have no need to get on yours.